As they say the initial impression may be the most lasting one, what do you think leaves an impression of a company on its customers? Correct! The business logo may be the company’s first impression.
The next question that arises is should the top management be actively involved in designing a custom logo for his or her business or should they just leave it with their design team or perhaps a third party design studio? Nowadays companies desire to be more personal with their customers, because the logo serves as a communicator between your company and customer; hence they actively take part in designing their custom logos.
Some may view designing a custom logo as tedious, whereas it really is turned into a nice process if listed below are kept in mind when making a custom logo:
FONT
Logos mostly fail due to a poor font choice. It’s rather a little difficult to select a font which will catch attention instead of allow identity be ignored. Certain tips can ease the choice of font:
? Avoid using common fonts, fonts that are used by the majority. Use a unique font which will make your company stick out from its competitors.
? Make sure your fonts are legible. Don’t make an effort to get too creative by creating a font that’s so unique that it becomes quite difficult for a person or an onlooker to decipher.
? Sometimes using two forms of fonts makes your logo more communicative.
COLOR
One should use colors to their advantage with regards to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for instance red means energy and danger while blue represents faithfulness and security.
custom logo floor mats to may be the sense of sight. If your logo isn’t appealing to the attention you can be attracted to your brand or business? Carefully pick the image that will represent your company make certain it is consistent with what your company does and in line with your company’s mission statement.
Another problem that arises in terms of image selection is downloading an image for your logo without realizing it’s already in use by way of a company in the related or unrelated industry. Leading to many legal charges and issues.
COMPANY GOAL
Lastly and most importantly remember your goal. Your final goal is brand recognition. By considering your logo customers should instantly be able to recall your brands or business.
